Ambition 2006 was promoted to 14-18 years olds and their parents or guardians. This is a unique event to encourage children and young adults to find out what it is like to work from people who know.

The event was organised by the Learning for Skills Council and Rotary Club of Bristol Breakfast who first came up with the idea.

This was not a careers fair and only attended by specialist advisors working in their professions or businesses. Both parent and child being able to talk one to one with the advisors.

Media included high visibility Sail design in the centre of Bristol, posters in schools and a mailshot to 14,000 households in the Bristol area.

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